U.S. Ski & Snowboard, Stifel and NBC Sports have teamed up to launch a groundbreaking new television series, Stifel Snow Show, that follows the arc of the winter sports season, bringing fans closer to the high adrenaline world of competitive skiing and snowboarding. Stifel Snow Show will cover all sports that compete on the FIS World Cup circuit, including ski racing, snowboarding, freeskiing, and more.

The show boasts a stellar lineup of well-known NBC Olympic talent and expert analysts, such as Ahmed Fareed and Cara Banks, who will dissect the previous week's action and results from ski resorts around the world. Alongside the hosts will be well-known athletes and experts from the sports, including Olympic medalists, World Cup winners, X Games champions and more.

The Stifel Snow Show premieres on Saturday, Dec. 2, at 1:30 p.m. ET on CNBC. Episodes will be released on a weekly basis on Saturdays through March 23, with each new installment available on demand across multiple platforms, including Peacock, NBC Sports’ and U.S. Ski & Snowboard’s YouTube channels, skiandsnowboard.live and Outside+, ensuring widespread accessibility.

“With the resounding success of Mikaela Shiffrin and her record-breaking campaign last season, we are thrilled to present the Stifel Snow Show and continue to highlight winter sports on our platforms,” said Molly Solomon, Executive Producer & President of NBC Olympics Production. “The weekly nature of this show will cater to diehard skiing and snowboarding fans as well as open the door to a new U.S. audience that we hope to grow leading up to Milan-Cortina 2026.”

“We are delighted to have the opportunity to showcase our sports to a broader audience through the Stifel Snow Show,” said Guy Slattery, Chief Marketing Officer at U.S. Ski & Snowboard. “One of our main goals is to continually grow the visibility of our sports, and through this show, we will have the opportunity to appeal to new audiences and tell the stories of our athletes at an entirely new level.” 

"Supporting a show dedicated to competitive skiing and snowboarding is not just about celebrating the thrill of the slopes, it's about championing the unwavering commitment to success that resonates with our core values at Stifel,” said Ron Kruszewski, Chairman and CEO of Stifel Financial Corp. “Together, we aim to showcase these incredible athletes on CNBC.”

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About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic and Paralympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders competing on 10 teams: alpine, cross country, freestyle moguls, freestyle aerials, snowboard, freeski, nordic combined, ski jumping, Para alpine and Para snowboard. In addition to the elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success and the value of team. For more information, visit www.usskiandsnowboard.org. 

About NBC Sports
NBC Sports connects people to the moments that matter most and serves sports fans 24/7 with premier live events, insightful studio shows, and compelling original programming. The sports media company presents premier content across linear platforms NBC, USA Network, Golf Channel, as well numerous digital sites, including Peacock. It also consists of NBC Sports Next, a subdivision of NBC Sports and home to all NBCUniversal digital applications in sports and technology within its three groups: Youth & Recreational Sports, Golf, and Betting & Gaming. NBC Sports possesses an unparalleled collection of media rights agreements, partnering with some of the most prestigious sports properties in the world: the International Olympic Committee and United States Olympic and Paralympic Committee, the NFL, Big Ten Conference, NASCAR, INDYCAR, PGA TOUR, Notre Dame, The R&A, PGA of America, USGA, Churchill Downs, Premier League, MLB, Tour de France, Roland-Garros, and many more. For more information, visit https://www.nbcsports.com/. 

About Stifel Financial Corp.
Stifel Financial Corp. (NYSE: SF) is a financial services holding company headquartered in St. Louis, Missouri, that conducts its banking, securities, and financial services business through several wholly owned subsidiaries. Stifel’s broker-dealer clients are served in the United States through Stifel, Nicolaus & Company, Incorporated, including its Eaton Partners and Miller Buckfire business divisions; Keefe, Bruyette & Woods, Inc.; and Stifel Independent Advisors, LLC; and in the United Kingdom and Europe through Stifel Nicolaus Europe Limited. The Company’s broker-dealer affiliates provide securities brokerage, investment banking, trading, investment advisory, and related financial services to individual investors, professional money managers, businesses, and municipalities. Stifel Bank and Stifel Bank & Trust offer a full range of consumer and commercial lending solutions. Stifel Trust Company, N.A. and Stifel Trust Company Delaware, N.A. offer trust and related services. To learn more about Stifel, please visit the Company’s website at www.stifel.com.

Today U.S. Ski & Snowboard and iFIT, the global leader in exercise equipment and fitness content, officially announced a four-year partnership. As part of the partnership iFIT will be fully retrofitting the U.S. Ski & Snowboard’s headquarters, the USANA Center of Excellence, in Park City, Utah. iFIT will completely revamp the USANA Center of Excellence gym floor, with state-of-the-art cardio and strength equipment to be utilized daily by nearly 250+ elite athletes and staff.

Along the Center of Excellence, iFIT will be outfitting the iFIT Mobile Performance Hub trailer with state-of-the-art, pro-level fitness equipment and technology focused on warm-up and recovery. Both the Center and trailer will feature iFIT’s immersive and adaptive technology which seamlessly connects the company’s proprietary software, experiential content and interactive hardware.

While based in Logan, Utah, iFIT has shared headquarters with the USANA Center of Excellence over the last year. The company provides unmatched fitness experiences and solutions to its growing community of millions of engaged members across 120 countries. Founded in 1977, iFIT offers a broad range of connected fitness modalities and is an industry leader for on-demand experiential and interactive fitness hardware. iFIT’s leading fitness equipment brands include NordicTrack, Proform and Freemotion, as well as their iFIT connected fitness streaming platform that connects with more than 7.7 million users. 

"We are excited to update our gym and take our training to the next level with the  iFIT,” said Gillian Bower, High-Performance Director at U.S. Ski & Snowboard. “Their state-of-the-art equipment will further elevate what we can offer our athletes with iFIT’s incredible fitness and cardio equipment.”

“We are especially proud of this partnership with U.S. Ski & Snowboard as we aim to continue our mission to be in service of athletes everywhere,” said Mark Phillips, iFIT’s Chief Marketing Officer. “Our world-class offering of immersive fitness programs will allow U.S. Ski & Snowboard to reach new heights with their training as some of the world’s most incredible athletes prepare for the greatest competitions of their life. We look forward to seeing how the USANA trainers and athletes use our incredible machines to pursue their athletic goals.” 

For more information visit, www.usskiandsnowboard.org and iFIT.com.

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About U.S. Ski & Snowboard
U.S. Ski & Snowboard is the Olympic National Governing Body (NGB) of ski and snowboard sports in the USA, based in Park City, Utah. Tracing its roots directly back to 1905, the organization represents nearly 200 elite skiers and snowboarders in 2023, competing in ten teams; alpine, cross country, freeski, freestyle moguls, freestyle aerials, snowboard, nordic combined, Para snowboard, Para alpine, and ski jumping. In addition to the fully-funded elite teams, U.S. Ski & Snowboard also provides leadership and direction for tens of thousands of young skiers and snowboarders across the USA, encouraging and supporting them in achieving excellence. By empowering national teams, clubs, coaches, parents, officials, volunteers, and fans, U.S. Ski & Snowboard is committed to the progression of its sports, athlete success, and the value of team. For more information, visit www.usskiandsnowboard.org

About iFIT Health & Fitness

iFIT Health & Fitness is a global fitness and connected content company that provides unmatched fitness experiences and solutions to its growing community of millions of engaged members across the globe. iFIT’s industry-leading brands – NordicTrack®, ProForm® and Freemotion® – are powered by the iFIT smart fitness platform, which seamlessly connects the company’s proprietary software, experiential content and interactive hardware. Based in Logan, Utah, the company offers immersive, adaptive, personalized workout experiences for athletes and amateurs at every fitness level and interest. www.ifit.com

U.S. Ski & Snowboard formally nominated the Youth Olympic Winter Games (YOG) cross country, freestyle, snowboard and freeski teams, slated to compete from Jan. 19 - Feb. 1, 2024, in Gangwon Province, South Korea. Nominations include athletes aged 15 to 18, who qualified based on selection criteria. 

The 2024 Youth Olympic Games, held every four years, will host more than 1,900 athletes from more than 80 National Olympic Committees to the home of the 2018 Olympic Winter Games in PyeongChang. Historically, the Youth Olympic Games was created by the former president of the International Olympic Committee (IOC) Jacques Rogge with a mission to bring together the world’s best young athletes and educate and inspire the next generation of Olympians.

At the 2020 Youth Olympic Games in Lausanne, Switzerland, 96 athletes across 16 sports represented the United States. The games helped catapult the careers of many national team athletes. Hydro Flask U.S. Snowboard Team athlete Dusty Henricksen took home gold in slopestyle in 2020 and since then has won two gold medals at X Games, podiumed at four World Cups and took home the overall 2022-23 FIS snowboard Crystal Globe, cementing himself as the best slopestyle rider in the world. Similarly, Stifel U.S. Freeski Team athletes Hanna Faulhaber and Hunter Henderson both won bronze medals in halfpipe and slopestyle at the Youth Olympic Games. After her bronze, Faulhaber skied to an impressive sixth place at the Olympic Winter Games in Beijing and last season won a World Championships gold medal in women’s halfpipe. 

“We’re so excited for the amazing group of athletes set to represent the U.S. in Gangwon,” said Anouk Patty, U.S. Ski & Snowboard Chief of Sport. “The Youth Olympic Games is an opportunity for athletes to travel to new places and meet new communities while practicing their skills and competing on an international stage.”

New to the 2024 program will include a cross country 4.5k mixed-gender relay, while freestyle will debut both dual moguls and team dual moguls. Both freeski and snowboard will have slopestyle, big air and halfpipe by gender. And the cross events will feature an individual race and mixed-gender event for ski cross and snowboard cross. 

13 out of the 30 cross country, freestyle, snowboard and freeski athletes that will represent the U.S. are currently on the national team.

Alpine athletes representing the U.S. at the YOG will be announced at a later date. 

2024 U.S. Ski & Snowboard Youth Olympic Games Team
(hometown; club; USASA series (if applicable); birthdate)

Cross Country

Women

• Sydney Drevlow (Hopkins, MN; Loppet Nordic Race; 09/30/2006)
• Neve Gerard (Bend, OR; Mount Bachelor Ski Education Foundation; 03/20/2006)
• Rose Horning (Leadville, CO; Ski & Snowboard Club Vail; 03/20/2006)

Men

• Benjamin Barbier (Steamboat Springs, CO; Steamboat Springs Winter Sports Club; 02/01/2006)
• Tabor Greenberg (Moretown, VT; Green Mountain Valley School; 05/04/2006)
• Landon Wyatt (Bozeman, MT; Bridger Ski Foundation; 01/05/2006)

Freestyle 

Dual Moguls
Women

• Elizabeth Lemley (Vail, CO; Ski & Snowboard Club Vail; 01/22/2006)* 
• Abby McLarnon (Steamboat Springs, CO; Steamboat Springs Winter Sports Club; 10/16/2006)

Men

• Jiah Cohen (Minturn, CO; Ski & Snowboard Club Vail; 05/28/2006)
• Porter Huff (Longmont, CO; Ski & Snowboard Club Vail; 04/02/2008)

Freeski 

Halfpipe
Women

• Piper Arnold (South Lake Tahoe, CA; Sierra at Tahoe Competition Team; South Tahoe Series; 06/01/2007)

• Kathryn Gray (Crowley Lake, CA; Mammoth Mountain Freeski Team; Unbound Series, 06/29/2006)*

Men                    

• Ben Fethke (Boise, ID; Park City Ski & Snowboard; Big Mountain West Series; 04/14/2006)* 
• Hunter Maytin (Aspen, CO; Aspen Valley Ski & Snowboard Club; Aspen Snowmass Series; 04/01/2008)

Slopestyle/Big Air
Women

• Eleanor Andrews (Killington, VT; Killington Mountain School; Southern Vermont Series; 02/23/2007)
• Ellie Derosier (Bend, OR; Park City Ski & Snowboard; Big Mountain West Series; 10/24/2006)*
• Kathryn Gray (Crowley Lake, CA; Mammoth Mountain Freeski Team; Unbound Series, 06/29/2006)*

Men                 

• Jack Rodeheaver (Park City, UT; Revolution Ski & Blade; Big Mountain West Series; 04/15/2008) 
• Henry Townsend (Park City, UT; Park City Ski & Snowboard; Big Mountain West Series; 02/16/2006)*

Snowboard 

Halfpipe
Women

• Sonora Alba (San Pedro, CA; Mammoth Mountain Snowboard Team; Unbound Series; 07/16/2006)* 
• Rochelle Weinberg (Steamboat Springs, CO; Summit Action Sports; Rocky Mountain Series; 04/13/2009)*

Men                     

• Alessandro Barbieri (Portland, OR; Tahoe Select Snowboard Team; Mt. Hood Series; 10/05/2008)*
• Noah Avallone (Montauk, NY; Stratton Mountain School; Southern Vermont Series; 05/16/2007)*

Slopestyle/Big Air
Women

• Rebecca Flynn (Victoria, MN; G Team; Upper Midwest Snow Series; 07/24/2006)*
• Olivia Lisle (Vail, CO; Ski & Snowboard Club Vail; Rocky Mountain Series; 08/26/2007)

Men                                      

• Brooklyn DePriest (Edwards, CO; Ski & Snowboard Club Vail; Rocky Mountain Series; 02/21/2006)*
• Oliver Martin (Wolcott, CO; Ski & Snowboard Club Vail; Rocky Mountain Series; 06/15/2008)   

Snowboard cross
Women

• Hanna Percy (Truckee, CA; Gould Academy Competition Program; North Tahoe Series; 07/07/2007) 
• Brianna Schnorrbusch (Monroe Township, NJ; Gould Academy Competition Program; Maine Mountain Series; 1/30/2006)*

Men                      

• Boden Gerry (Carrabassett Valley, ME; Carrabassett Valley Academy; Maine Mountain Series; 03/09/2006)*
• Mason Hamel (Bethel, ME; Gould Academy Competition Program; Maine Mountain Series; 01/26/2006) 

*U.S. Ski & Snowboard Team athlete 

HOW TO WATCH
A live stream of the YOG will be at https://olympics.com/en/gangwon-2024/ starting with the Opening Ceremony. 

SCHEDULE OF EVENTS
For the full schedule of events, visit https://olympics.com/en/gangwon-2024/schedule.

Watching World Cups is complicated and we know it. Broadcast rights to FIS events are not centralized, which means that every country has the right to sell their World Cup broadcast—and it can be confusing to even the most devout ski and snowboard fan. This article is designed to walk you through where to watch each and every weekend all season long.

Similar to last year, there are THREE main ways to watch U.S. Ski & Snowboard athletes compete all around the world: Outside, NBC/CNBC/Peacock and skiandsnowboard.live. (For clarification: skiandsnowboard.live is a site run and controlled by InFront and is not affiliated with U.S. Ski & Snowboard.)

Please keep an eye on our WATCH tab, where we will keep you updated with where and when to watch each event, as well as our social channels, where we’ll release each weekend’s schedules on Tuesdays.

DOMESTIC EVENTS: Outside, NBC/CNBC/Peacock 

All events held in the United States are LIVE on Outside for free this season, with coverage also on NBC/CNBC and Peacock. Outside+ (paid) will have all domestic events on demand.

INTERNATIONAL EVENTS (not Austria): skiandsnowboard.live

skiandsnowboard.live will have all international World Cups live and on-demand on their website and TV apps. 

AUSTRIA EVENTS: NBC/Peacock

NBC and Peacock will have events in Austria live on Peacock, as well as some tape delay coverage on NBC.  

PRICE STRUCTURE:

Outside: free (domestic live events) OR $59/year (on-demand events from Europe and the U.S.)

NBC/CNBC: free with cable (domestic events, some Austria events)

skiandsnowboard.live: all-access – $15.00/monthly, $69.99/yearly // discipline passes – $8.99/monthly (live and on-demand events from Europe)

Peacock: $4.99/month (domestic events, live Austria events)

For detailed how to watch information for each World Cup per sport, click the links below.  

Alpine
Cross Country
Freestyle
Freeski
Snowboard